Our journey

Founder Intro - Served with Sass

Meet Megha.
"My journey into women's wellness kicked off in 2018, thanks to a rather unpleasant pregnancy. Yeah, not my finest hour. I kinda knew I wanted to build in women’s wellness. Between figuring out post-natal care and navigating the world of contraception, I was all in on this stuff. Then, I found a problem I kinda fell in love with: only 35% of women conclude between the sheets- Yep , thats called the Pleasure Gap. This gave birth to ATOG, and there has been no looking back."
Before ATOG, she worked in the corporate world (think Reckitt, Dabur, Amazon – the whole shebang). Then, she traded those oh-so-important KPI’s for something truly important: Jee-spots. Why the switch? Because, let's face it, India has enough soap. What it needed was better pleasure. So, we are on a mission to empower couples and revolutionize pleasure.

Not Your Grandma's Lingerie Drawer: Why We’re Different.

We design for couples, not just for solo acts. We talk like your cheeky best friend, not your biology teacher. We’re all about realness, not shame or sketchy claims. We don’t do shame. Or sketchy claims. Just real feedback, real bliss. We don’t want our toys in your grandma's lingerie drawer. We get real feedback from real users (not just our friends). We're here to push boundaries and believe that everyone deserves access to fulfilling and satisfying experiences. What’s Next: Woman-first products that don’t come with a lecture. More guides, puns, memes, and pleasure-ed that get read . A growing pleasure-positive community on Reddit, Instagram, Email, and everywhere in between. Don't forget to leave your email below :)

Explore Products